Embark Digital Onboarding – Solution Overview

Anchoring, Engaging, Accelerating Growth

Embark Digital Onboarding is an automated system of prescriptive communications leveraging multiple channels to engage, anchor and accelerate cross-sell and balance growth among newly acquired checking customers.

Embark Digital Onboarding enhances your acquisition strategy with a prescriptive, multi-channel journey that heightens the customer’s experience and accelerates relationship growth.

Why A State-of-the-Art Digital Onboarding Solution Matters

Checking acquisition is expensive, with a cost per account of around $450 when you include incentives, little initial deposit gain and no guarantee you’ll be able to grow the relationship to its full potential. What’s more, about 25% of new customers leave in the 1^st year, with half of those leaving in the first 90-days.

Embark Digital Onboarding…

• Deploys text-messaging within 24-hours of account opening to spur account feature activation: 8 of 10 consumers open every text they receive.
• Promotes the purchase of additional products and services: 18% + response rate.
• Accelerates balance growth: 15X + gain following DDA acquisition.

The Solution… 

• Leverages automation and centralized data management to simplify execution and performance reporting.
• Delivers consistent, well-timed prescriptive guidance through text, email, direct mail or digital direct mail, social media and retargeting over the first 90-days of the relationship.
• On-demand performance analytics measures customer interests, channel usage, product and service purchase activity, marketing response, financial performance, what they think of you, and more.
• Can quickly adapt to challenges and opportunities.
• Acquires new checking households through a Digital Refer-a-Friend platform (optional)
• Facilitates bank-by-appointment through an appointment scheduling solution (optional)

Contact Us Now to learn how the Embark New Household Engagement can benefit your organization.