Nexus is the systematic, Digital Marketing Solution designed to bolster the performance of your digital and core marketing programs.
70% of consumers begin their product or service shopping journey online. But yet, 80% of financial institutions are not optimized for the digital revolution, which limits the success of acquisition, onboarding and cultivation marketing efforts.
The Nexus solution is implemented through eight-core components:
- Competitive Analysis – Make sure your institution ranks when consumers search your competitors.
- Link Building – The behind the scenes online architecture driving the entire strategy.
- Traffic Monitoring – Know who is passing by the website and what they are searching.
- Content Marketing – Content is King! Become a source of information for the market.
- Keyword – What do people search and how can we provide content to rise to the top.
- Social Media – Become a social media leader. It is more than just a Facebook page.
- Mobile Optimization – Over half of your web traffic today is on a mobile device (and growing).
- Site Optimization – Ensure your website is optimized for the major search engines.
The solution includes detailed, monthly Performance Measurement to highlight increases in web traffic, social following, search engine position, and account conversion.
Contact Us Now to learn how the Nexus Digital Marketing Solution can benefit your organization.